Marketing automation might not be the first thing that comes to mind when working in an early stage startup. However, with its time-saving and sale-scaling potential it might be worth the effort to look over. As Marketing Advisor for SaaS companies at T-Bone, May Laursen knows a thing or two about marketing automation. In this video, she takes you through the pitfalls of setting up marketing automation as a startup.
The talk was held at Rainmaking Loft and was supplemented by Caragh Kennedy from HubSpot and serial-entrepreneur Nicolaj Højer. As a result of the talk, we’ve written a blogpost accounting for actionable advice and learnings on the topic.