Tying your activities to revenue should be the business of every marketeer. At least if you ask Steffen Hedebrandt, CRO & co-founder at dreamdata.io. And he knows a thing or two about revenue and data-driven growth, as dreamdata.io is a platform connecting firm integrations and customer touchpoints to clearly illustrate how activities are contributing to revenue. In this video, Steffen shares his experience on the topic. His advice: Aggressively scale what works, as all good marketing stops working at some time – but never put all your eggs in one basket.
The talk was held at Rainmaking Talent Garden in Copenhagen and was supplemented by Nicolaj Højer Nielsen, Serial Entrepreneur and Business Angel, and Casper Emil Rouchmann, Head of Growth at Templafy.