Digitalization has changed the marketing landscape. Now, well-established firms and startups alike are able to measure most of their activities. However, data is not equivalent to success – an understanding of what data to use and how to use it is essential in successfully navigating the available overload of information. And while data can be a contributor to valuable insights, getting caught up in metrics and solely focusing on whatever you can measure is rarely a good approach. In this video, Nicolaj introduces the foundations of data-driven growth and articulates its pros and cons.