“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (1838-1922).
Understanding what activities and campaigns contribute to your company’s growth and revenue and what, in lack of better words, is a waste of money, is critical for a business to know.
Ask any revenue responsible person in a startup, or any investor for that sake;
You need to be data driven.
But what is data-driven growth really?
You’ll probably get as many answers as people you ask. It’s a love/hate relationship. Yes, you want to tie your actions to growth created at all times. No, you can’t possible grasp everything that had a contribution to making revenue happen. Therefore, our second ToolTalk will focus on how you specifically can base your decision making on not just data, but the right data, to ensure data-driven growth.
For this ToolTalk, we’re pulling in two people with proven track records for achieving high volume growth through data driven decision making.
Steffen works as Chief Revenue Officer and co-founder at Dreamdata.io. Steffen has vast experience leading growth and marketing teams. He has seen the challenges of attribution as you go from being a small company to hundreds of employees and multiple activities. Before cofounding Dreamdata served as the Head of Marketing at Airtame doubled revenue three years in a row as well scaling the company 15 to close to 100 people.
What happens when you mesh a young digital native, with a strong marketing interest, and savvy sales know-how? You get Casper—a growth hacker with a mission. Casper’s longtime expertise at a B2B SaaS makes his story of uniting tech tool stacks to support lead generation, for lack of a better word, fascinating!
17.15-17.40: Nicolaj Højer Nielsen – introduction to data-driven growth
17.40-18.25: Steffen Hedebrandt, CRO & co-founder at Dreamdata.io
18.25-18.40: Break – snacks and drinks
18.40-19.25: Casper Rouchmann, Traffic Manager at Templafy
19.25-19.45: Q&A and wrap up
19.30-20.00: Join us for a final beer
The event is free to attend. Due to the limited number of seats we’re enforcing a no-show fee: If you have signed up but do not show up, we will invoice you 200 kr.
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