Learn how to achieve product/market fit for your startup
Making a startup is almost always a roller coaster ride, with many ups and downs until you finally reach that point where your product satisfies the needs of your customers. This point is popularly called “product/market fit”. Achieving this is not easy since it often involves changing significant parts of your offering (product, pricing, branding, distribution channels etc.) before you end with a successful Plan B, C or D.
Who better to explain how to achieve product/market fit than Cathrine Andersen. Cathrine co-founded CanvasDropr in 2011, which had developed an online visual collaboration tool. 3 years, and many iterations later, the company (now called Assembage) was acquired by Cisco. Cathrine will give a talk on the strategies CanvasDropr/Assemblage used to achieve product/market fit by working closely with their customers, and not being afraid to use this input to constantly changing their product.
Before Cathrine’s talk, Nicolaj Højer Nielsen will provide us with in-depht knowledge on the different stages startups go through in order to reach product/market-fit. In his role as both entrepreneur, investor and lecturer within entrepreneurship at CBS he knows this topic from every angle.
Finally, Nicolaj and Cathrine will facilitate a brief workshop on product/market-fit testing the perspectives presented on a realtime startup case. If you and your startup should be the one to join them on stage hit us up at firstname.lastname@example.org with a short description of your case.
17.15-17.45: Nicolaj Højer Nielsen: The different stages of a startup – from idea to product market fit
17.45-18.30: Cathrine Andersen: How to achieve product/market fit (case: Canvasdropr/Assemblage)
18.30-18.45: Break – snacks and drinks
18.45-19.30: Workshop (with Nicolaj Højer and Cathrine Andersen) – product/market fit in your startup
19.30-20.00: Stay for good talks and a last beer
PreSeed Academy is Denmark’s new startup school. The academy is pioneered by PreSeed Ventures in collaboration with Nicolaj Højer Nielsen and has developed from a strong desire to make early stage startups succeed. We have at least 15 startup events planned for you in 2018, an ambitious mix of talks, masterclasses, workshops and walk-in sessions, so make sure to stay tuned Facebook, LinkedIn, or sign up for our newsletter at PreSeed Academy