Marketing automation is currently a hot topic and with its time-saving and sale-scaling potential, it’s no wonder why. In this video, Nicolaj Højer introduces the very foundations of marketing automation, naturally from the perspective early stage startups. Watch his introduction to the topic and his wrap up of the key learnings from the talks.
The talk was held at Rainmaking Loft and was supplemented by May Laursen from T-Bone Advisory and Caragh Kennedy from HubSpot. As a result of the talk, we’ve written a blogpost accounting for actionable advice and learnings on the topic.