Zliide Technologies is a startup that needs both users to its platform as well as stores to use their products. They’re not only introducing a new app, but also new hardware. Therefore they face the classic ‘chicken and egg’ situation. In this video Morten Møgelmose, co-founder and CEO of Zliide, shares their approach to the situation and how they’re going to attract users as well as stores.
The talk was held at Matrikel1 in Copenhagen and was supplemented by co-founder of Vivino, Heini Zachariassen, and serial entrepreneur Nicolai Højer Nielsen. As a result of the talk, we’ve made a blogpost accounting for actionable advice and learnings on the topic.