As a co-founder of the world’s biggest online wine community with 32m users, Heini Zachariassen knows a thing or two about attracting users to an app and platform. In this talk, he provides for a late stage perspective on the topic. He shares his do’s and don’ts while entertainingly sharing the journey of Vivino.
The talk was held at Matrikel1 in Copenhagen and was supplemented by co-founder and CEO of Zliide, Morten Møgelmose, and serial entrepreneur Nicolai Højer Nielsen. As a result of the talk, we’ve made a blogpost accounting for actionable advice and learnings on the topic.